PLG Specialist

PLG Specialist

• Remoto
• Empregos



What you’ll do (weekly time split)






• 40 % Create share‑worthy assets – case studies, token mechanics, PR templates, gated toolkits, etc.


• 20 % Run in‑product experiments – copy, prompts, CTAs, lightweight features.


• 20 % Interview users to surface motivations, blockers & language.


• 15 % Dig into data – Mixpanel funnels, Looker dashboards, BQ queries.


• 5 % Coordinate with CS & Marketing for comms blasts and follow‑ups.






You’ll start hands‑on and manual, then layer in automation (Make.com, OpenAI) as wins prove themselves.







Must‑have skills & experience






• Proven track record shipping hypothesis‑driven growth or referral experiments (portfolio, case study or metrics).


• Comfortable owning the full loop: insight → asset/build → launch → analyse → iterate.


• Data fluency (Looker or SQL‑ish queries) and ability to turn raw numbers into action.


• Hands‑on creator: can draft copy, tweak Figma, spin up a Zap, or brief a designer—whatever moves the test forward.


• Fluent Portuguese; professional English (our materials & tools are in EN).


• Thrives in small, collaborative “Clan” cultures and is happy as an individual contributor (this is not a management seat).









Nice‑to‑haves






• Completed Reforge Growth Loops or similar program.


• Background in Product, UX, or Service Design for PLG SaaS.


• Experience with AI/LLM tools to scale personalization or content generation.


• Exposure to multi‑unit retail / franchise tech.









Culture fit




We prize consistency, learning, and the “sparkle in the eye.” You’ll fit if you:






• See every test—win or fail—as a data point for progress.


• Treat franchisees’ success stories with the same excitement you’d give a press headline.


• Collaborate openly, share context, and celebrate teammates’ ideas as your own.






Competitive ego, politics, or entitlement clash with our way of working.







Our stack




BigQuery · Looker · Mixpanel · Google Sheets · Figma · Make.com · OpenAI APIs (plus whatever you hack together). You pick the tools that speed up learning.








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